Snap. Post. Optimize. Repeat. No this isn’t a Vidal Sassoon advert for shiny locks. But it is the perfect formula for an Instagram ad. How do we know? The Social Media Times #infographic, for starters … Read more

The recession put the big freeze on credit cards. The risk of revolving credit and increased debt load proved a bit too much in the face of joblessness, inflation and underemployment. For a time, Capi … Read more

The holidays are a few weeks away, but brands are already getting a head start on their marketing campaigns for the season. If you’re a brand looking to create an effective campaign for the holidays o … Read more

Brands are using creativity to increase engagement with their target audience now more than ever. That’s because great advertising is so much more than just providing information. It’s about making a … Read more

Brace yourself trick-or-treaters: The Halloween haul may be more Willy Wonka than Nestle. Consumers aren’t feeling terribly confident, eMarketer reports. So expect to hear a little more boo-hoo than b … Read more

“Just one more episode,” says a young Millennial before they fall asleep. “To be continued?! I have to know how it ends,” cries another. “Want to watch a show?” a wife asked her husband three hours an … Read more

Food. It’s on everyone’s minds and the subject of daily conversation. What’s for dinner? What are you eating? What’s for dessert? May I have the recipe? Are there doughnuts in the kitchen? As if our f … Read more

If you work in the advertising industry, you might think no one else understands what you do every day. Does anyone spend hours scrolling through stock photography sites or social media channels as a … Read more

Brands went Back to the Future this week to celebrate the iconic film. The hoopla extended beyond brands with product placements in the film, including ubiquitous party-crasher Oreo. (Good thing you’r … Read more