A <em>blog entry</em> is a single post to an online journal, or <em>blog</em>.
GE mocks its brainy workforce to recruit talent and build brand.
I say General Electric, you say… Dishwashers. Well, at least that’s what I would say. Consumers are self-centered like that. Sure, I’m aware that GE is deeper than household appliances. If pressed, I … Read more
Weekly Recap – November 13, 2015
Not sure how to describe that frock you found on the net? Pinterest is on it. Its new search tool lets you search and purchase by image. Is it a Sabrina or Sweetheart neckline? No matter. Pic, search … Read more
6 inspiring design accounts to follow on Instagram.
“Creativity is putting your imagination to work, and it’s produced the most extraordinary results in human culture.” – Sir Ken Robinson Creativity has several definitions. Some say it’s the generating … Read more
Starbucks’ holiday cup: the skinny, the grande and the ugly.
It’s that time of year again when Starbucks goes holiday red, adding a pop of color and caffeine to every cup. Something about this traditional holiday promotion has one consumer group seeing red. We’ … Read more
18 graphic design terms every marketer should know.
Ever wondered how brands determine color palettes? How McDonalds, T-mobile, Coca-Cola and many more created their logos? Or how brand standards are developed and executed? All of these elements are st … Read more
Weekly Recap – November 6, 2015
Snap. Post. Optimize. Repeat. No this isn’t a Vidal Sassoon advert for shiny locks. But it is the perfect formula for an Instagram ad. How do we know? The Social Media Times #infographic, for starters … Read more
Credit cards making a comeback, Gen X leads the charge.
The recession put the big freeze on credit cards. The risk of revolving credit and increased debt load proved a bit too much in the face of joblessness, inflation and underemployment. For a time, Capi … Read more
Brands get social during the holiday season to boost sales.
The holidays are a few weeks away, but brands are already getting a head start on their marketing campaigns for the season. If you’re a brand looking to create an effective campaign for the holidays o … Read more
7 creative ways brands can use stop-motion animation.
Brands are using creativity to increase engagement with their target audience now more than ever. That’s because great advertising is so much more than just providing information. It’s about making a … Read more
Weekly Recap – October 30, 2015
Brace yourself trick-or-treaters: The Halloween haul may be more Willy Wonka than Nestle. Consumers aren’t feeling terribly confident, eMarketer reports. So expect to hear a little more boo-hoo than b … Read more
