Brogan & Partners Blog

Celebrating International Women’s Day.

When marketing to women it’s important to understand their influence when it comes to decision-making. Today is International Women’s Day, so we’re taking time to acknowledge and celebrate the accomplishments women have made around the world. 2011 marked a huge … Read article

A new era for JCPenney.

Every once in a while, a big retail chain reinvents itself, and I always find it fun to watch. Remember, for instance, when Abercrombie & Fitch  was a place for great, white hunters to shop? Or when Banana Republic was … Read article

Innovative healthcare marketing example #9.

Did you catch the Ozzy Osbourne “Colonoscopy Sweepstakes” spot on the Grammy’s Sunday night? Grand prize winner gets flown to New York for 3 nights in a luxury hotel overlooking Central Park, cash, and the main event – a free … Read article

The nail polish index.

Have you heard of the “lipstick index?” This is a term created by Leonard Lauder during the 2001 recession. As the economy went down, Lauder posed, the sale of little, cheering luxuries like lipstick went up. But in our current … Read article

Invest in yourself first – advice for brands.

“Invest in yourself first.” While I’ve always know this to be great advice on retirement planning and savings, I’ve recently found myself using it to talk to clients about everything from brand building to new product launches. So it was … Read article

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We are true partners. With a proven track record of delivering strategic marketing expertise, award-winning creative and real-time, data-driven media, we go above and beyond for our clients to get results. We even guarantee you’ll be delighted.