Brogan & Partners Blog

Invest in yourself first – advice for brands.

“Invest in yourself first.” While I’ve always know this to be great advice on retirement planning and savings, I’ve recently found myself using it to talk to clients about everything from brand building to new product launches. So it was … Read article

Marketing to women that connects, example 3: Kotex.

The period. It’s the monthly reminder of how as women, we are all connected. It punctuates our lives with bloating, back cramps and chocolate cravings. For years, maxi pad advertising has tried to connect by showing women dancing through fields of … Read article

Innovative healthcare marketing example #8.

I like this Abilify ad for a simple reason. The cute grey blob. He symbolizes depression, which is not so cute, but somehow Abilify has made him kind of endearing. He’s in every cartoon frame, following the not-as-depressed-as-she-was lady around, … Read article

Is 2012 the year of the stay at home husband?

It’s really easy to find stories about the hard knock life of professional women. There’s not enough equality in the workplace, not enough good childcare, not enough balance at home, not enough hours in the day. . . It’s the … Read article

She the People, hear it roar.

Media for women. This is a term that makes some people shudder, picturing a pink ghetto where pundits ponder vapid topics like hemline heights and dating etiquette. But others see women’s media as I do—a useful way to reach an … Read article

Innovative healthcare marketing example #7.

Academic Medical Center advertising can be boring. All trying to push the research and education angles, with lots of high tech blah blah and no break-through messaging. Not so at the Medical University of South Carolina. Their “Changing What’s Possible” … Read article

Innovative healthcare marketing example # 6.

When I say, “General Electric”, you probably don’t think “healthcare”. I didn’t either, until I saw this spot and did a little research on line.  GE actually has a whole business category called “Curing.” Including  things like mammography screening and … Read article

Brogan & Partners’ creative work earns “D Award” at Annual D Show.

[Birmingham, Mich.  December 7, 2011] – Brogan & Partners, one of the leading advertising and marketing agencies in Michigan, received a D Award at the fifth annual D Show, Detroit’s annual award show for excellence in advertising and marketing. The agency won in the collateral/sales promotion/self promotion category for the “Stomach” t-shirt designed for client, Carmel Belle, a California-based restaurant which features California artisan cheeses, charcuterie and local wine. The excess of greasy, fast food in America inspired the t-shirt’s stomach design. The t-shirt encourages people to reexamine what they’re eating, and to visit Carmel Belle to detox, and to enjoy the delicious, all-natural breakfast and lunch menu the restaurant has to offer.

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