Every once in a while, a big retail chain reinvents itself, and I always find it fun to watch. Remember, for instance, when Abercrombie & Fitch was a place for great, white hunters to shop? Or when Banana Republic was … Read article
We’ve all seen the little square that holds the +1 at the bottom of web sites, blog posts and more, but it’s harder to see what it can mean for marketers.
How often do you get to do really cool healthcare transit advertising? I have to give our client, Covenant HealthCare, a big pat on the back for being great partners in letting us create 6 really cool buswraps for them. … Read article
As we all know, Facebook is going public. Even though Mark Zuckerberg is the social media giant’s founder and figurehead, it seems like Chief Operating Officer, Sheryl Sandberg, is the one everyone’s talking about. I’ve admired Sandberg for a long … Read article
For as long as I can remember, Target’s creative marketing to women has hit the bullseye. My early years in the business were spent admiring Target’s many One Show ads which made products like waffle irons and aluminum foil objets … Read article
Did you catch the Ozzy Osbourne “Colonoscopy Sweepstakes” spot on the Grammy’s Sunday night? Grand prize winner gets flown to New York for 3 nights in a luxury hotel overlooking Central Park, cash, and the main event – a free … Read article
Have you heard of the “lipstick index?” This is a term created by Leonard Lauder during the 2001 recession. As the economy went down, Lauder posed, the sale of little, cheering luxuries like lipstick went up. But in our current … Read article
“Invest in yourself first.” While I’ve always know this to be great advice on retirement planning and savings, I’ve recently found myself using it to talk to clients about everything from brand building to new product launches. So it was … Read article
Madonna revived her 90’s hit VOGUE at the SuperBowl half-time show last night. Prompting Bogan & Partners to revive BOGUE, our award-winning anti-smoking commercial for the Michigan Department of Public Health. Our client debuted it shortly after the release of … Read article
Many print publications are employing save-our-ship tactics these days. The latest is Ladies’ Home Journal. The magazine has announced that it will now buy its content from “real women” as opposed to professional journalists. As a reader, I have plenty … Read article
The period. It’s the monthly reminder of how as women, we are all connected. It punctuates our lives with bloating, back cramps and chocolate cravings. For years, maxi pad advertising has tried to connect by showing women dancing through fields of … Read article
I like this Abilify ad for a simple reason. The cute grey blob. He symbolizes depression, which is not so cute, but somehow Abilify has made him kind of endearing. He’s in every cartoon frame, following the not-as-depressed-as-she-was lady around, … Read article