How often do you get to do really cool healthcare transit advertising? I have to give our client, Covenant HealthCare, a big pat on the back for being great partners in letting us create 6 really cool buswraps for them. And for wrapping up a Silver Addy at the Great Lakes Bay Addy Awards last week for their transit campaign. Here are photos of 2 of the winning buses. The big idea? Use the entire bus to break through and create a wow factor for Covenant’s messages.
Caution tape wraps the Emergency & Trauma bus. The Pediatric bus uses the actual wheels of the bus for the baby stroller wheels. Kudos to Covenant for taking their brand to the streets.
Let us know what you think. And please share your really cool transit advertising with us.