The Marketing Benefits of Google’s +1.

Brogan & Partners 03/02/12 - 5:54 pm

We’ve all seen the little square that holds the +1 at the bottom of web sites, blog posts and more, but it’s harder to see what it can mean for marketers.

We’ve all seen the little square that holds the +1 at the bottom of web sites, blog posts and more, but it’s harder to see what it can mean for marketers.

Once you +1 something, it takes a place on your Google+ page under your +1’s. Google describes these as “things around the web you like, agree with, or want to recommend to others.” And now with Google’s new Search Your World, when you search, Google shows you links that are relevant to you according to what you’ve put on your Google+ profile. The same works for your friends, family and acquaintances. If your mom (assuming your mom is hip enough to be on Google+) searches a topic that you’ve +1ed, your saved link will show up first on her search. Google does this because content suggested by friends and family is more relevant than content from strangers.

So why should you add yet another social media button to your site? Well, according to many, like Mashable,+1 buttons can increase your Search Engine Optimization (SEO) indirectly. Your site will now show up in every +1er’s Google search and will be visible on all of their Google+ friends’ searches. More people seeing your link means more people will view, share and +1 your link. Google will then highlight how many people have +1ed the link – showcasing your relevancy.

All of this +1ing and sharing means a higher SEO for you and your web site. Although the SEO benefits of the +1 button are indirect, it still provides a fresh new way to generate views and show the significance of your work.

What do you think – will people eventually +1 more than they Like? Will you add this new social media tool to your internet efforts?

Google +1

 

Blog Category: Social Media

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