Brogan & Partners Blog

Marketing to women: 20 companies that connect.

Where has all the great marketing to women creative gone? Is it me or is advertising becoming more male? Now, I am not talking about the people who work in the business (although it is still predominantly male with only … Read article

Helen Phillips and Brogan & Partners announce Partners in Pink.

I’m a long time fan of the TV show, The Biggest Loser. For the past five years, I’ve spent many Tuesday nights glued to NBC watching the triumphs and the struggles of a group of dedicated and brave men and … Read article

Innovative healthcare marketing example # 4.

Walt Disney and happy kids. They just go together. That’s why the new Walt Disney Pavilion at Florida Hospital for Children – the whole hospital concept – is a top pick for innovative healthcare marketing. After all, Disney “Imagineers” designed it. … Read article

Innovative healthcare marketing example #2.

Another day, another breakthrough. Remember this one? Close your eyes for a moment and it will come back. Simple, elegant, sepia-toned hospital branding with really great headlines. A different look for its time (6 years ago). A different approach to testimonials and doc … Read article

Innovative healthcare marketing example #1.

I know I’m kind of a weirdo. My kids think so when I shush them during a good TV commercial, then excitedly proceed to explain to them the marketing strategy behind it, the simplicity of message and why it’s so … Read article

Shining a light on breast cancer awareness.

The historic Peabody Mansion, the home of Brogan & Partners, is usually a sight to see in yellow, but this October we’re going pink. It’s Breast Cancer Awareness Month. So we wanted to raise awareness for breast cancer, honor Michigan … Read article

Brogan & Partners Convergence Marketing is recognized among the nation’s most elite healthcare marketing professionals in the 2010 Aster Awards competition.

[Birmingham, MI] – Honored for excellence in advertising in the 2010 Aster Awards, Brogan & Partners Convergence Marketing received four awards – two gold, one silver and one bronze, in this year’s competition. The Aster Awards, one of the largest … Read article

Brogan & Partners wins three national healthcare awards.

[Birmingham, MI] – Brogan & Partners Convergence Marketing received three awards at the Twenty-Seventh Annual Healthcare Advertising Awards sponsored by Healthcare Marketing Report. A national panel of judges chose the winners from among 4000 entries. The winning criteria were based … Read article

Brogan & Partners’ Deidre Bounds named Board Chair of Sphinx Organization.

[Birmingham, MI] – Deidre Bounds, managing partner at Brogan & Partners Convergence Marketing has been named board chair of the Sphinx Organization in Detroit. The Sphinx Organization provides educational programs and competitions for black and Latino musicians, to encourage diversity in the classical music world.

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