Brogan & Partners Blog

Innovative healthcare marketing example #2.

Another day, another breakthrough. Remember this one? Close your eyes for a moment and it will come back. Simple, elegant, sepia-toned hospital branding with really great headlines. A different look for its time (6 years ago). A different approach to testimonials and doc … Read article

Innovative healthcare marketing example #1.

I know I’m kind of a weirdo. My kids think so when I shush them during a good TV commercial, then excitedly proceed to explain to them the marketing strategy behind it, the simplicity of message and why it’s so … Read article

Shining a light on breast cancer awareness.

The historic Peabody Mansion, the home of Brogan & Partners, is usually a sight to see in yellow, but this October we’re going pink. It’s Breast Cancer Awareness Month. So we wanted to raise awareness for breast cancer, honor Michigan … Read article

Brogan & Partners Convergence Marketing is recognized among the nation’s most elite healthcare marketing professionals in the 2010 Aster Awards competition.

[Birmingham, MI] – Honored for excellence in advertising in the 2010 Aster Awards, Brogan & Partners Convergence Marketing received four awards – two gold, one silver and one bronze, in this year’s competition. The Aster Awards, one of the largest … Read article

Brogan & Partners wins three national healthcare awards.

[Birmingham, MI] – Brogan & Partners Convergence Marketing received three awards at the Twenty-Seventh Annual Healthcare Advertising Awards sponsored by Healthcare Marketing Report. A national panel of judges chose the winners from among 4000 entries. The winning criteria were based … Read article

Brogan & Partners’ Deidre Bounds named Board Chair of Sphinx Organization.

[Birmingham, MI] – Deidre Bounds, managing partner at Brogan & Partners Convergence Marketing has been named board chair of the Sphinx Organization in Detroit. The Sphinx Organization provides educational programs and competitions for black and Latino musicians, to encourage diversity in the classical music world.

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Brogan & Partners Convergence Marketing awarded Otsego Memorial Hospital contract.

[Birmingham, MI] – Julia Shea, partner and Healthcare Division director at Brogan & Partners Convergence Marketing, has announced that the firm has been awarded a marketing contract by Otsego Memorial Hospital (OMH) in Gaylord. As marketing partner, Brogan will provide … Read article

Creative social marketing example #21: United Way.

I love when I get a social marketing assignment. Because instead of selling capitalism with my creativity (not that there’s anything wrong with that), I get to sell people on the idea making the world a better place. Some of … Read article

Creative social marketing example #20: United Nations Campaign.

Sometimes creative not only breaks through the clutter but breaks new ground in what is possible. It’s pretty mind-blowing to imagine a poster campaign that talks. This is truly interactive at it’s best. The UN Voices Project combines cutting edge … Read article

Breast cancer survivor to discuss controversial new mammogram screening guidelines.

Ellyn Davidson addresses confusion and dangers of guidelines at Skyline Club event [Birmingham, MI] – Ellyn Davidson, a partner at Brogan & Partners Convergence Marketing and breast cancer survivor is not happy about the sweeping changes in the newly proposed … Read article

Creative social marketing example #19: World Wildlife Fund.

Over the years, the WWF has done some brilliant advertising. The message is usually a variation of “save the planet” but the executions are all different and each inspiring. The speckyboy blog has done an admirable job collecting some of … Read article

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