Innovative healthcare marketing example #2.

Julia Mastropaolo 04/26/11 - 11:00 am

Another day, another breakthrough. Remember this one? Close your eyes for a moment and it will come back. Simple, elegant, sepia-toned hospital branding with really great headlines. A different look for its time (6 years ago). A different approach to testimonials and doc touting. You guessed it. Mt. Sinai Medical Center in New York. A top Healthcare Advertising Award and ANDY award winner, this print, radio and outdoor campaign did it for me.

Smart and emotionally connecting. Giving you confidence that this indeed is the hospital you turn to for the most horrific of diseases and disorders.   

Mt. Sinai Print Ad

I searched and googled to see if this innovative healthcare marketing campaign lasted, hopefully growing, transforming with the medical center. But couldn’t find anything. Nothing on the hospital website, Facebook or YouTube. I wondered what the market research said. So often healthcare marketers tire of a brand campaign (even a winning one) before the target. Another day, another ad campaign? Let me know if you know. And any favorite innovative healthcare marketing campaigns of yours.

Blog Category: Branding Healthcare Hospitals

1 thought on “Innovative healthcare marketing example #2.”

  1. Very interesting Julia. While
    Very interesting Julia. While this older campaign was breakthrough for it’s creative, I wonder what Mt. Sinai is doing now too. Are they doing text campaigns, facebook contests, vlogs, webcasts, mobile sites like our clients are doing? If you are listening Mt. Sinai Medical Center let us know what you are doing.

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