Did you catch the Ozzy Osbourne “Colonoscopy Sweepstakes” spot on the Grammy’s Sunday night? Grand prize winner gets flown to New York for 3 nights in a luxury hotel overlooking Central Park, cash, and the main event – a free ride to New York-Presbyterian Hospital for a free colonoscopy! The hokey approach kind of threw me for a loop and I thought maybe it was a hoax. But it sparked my interest enough to check it out on the CBS Cares website.
Sure enough, it’s for real. CBS Cares has been doing PSAs for a host of health care causes for many years. Ozzy and Sharon Osbourne’s participation is inspired by Sharon’s successful battle against colon cancer.
Personally, I’d rather experience the discomforts of this procedure close to home, but for the uninsured and/or adventurous, perhaps this is just what the doctor ordered! There’s something for everyone and if it gets people to get their colonoscopy or garners interest in the topic, it’s a winner in my book.
Take a look and tell me what you think of this innovative healthcare marketing example.