2016 is officially here, and there is a lot to look forward to. For starters, a little birdy said that Twitter just may be increasing their character limit per tweet. Yes, that’s right! Instead of 140 … Read more

Before we jump enthusiastic into the New Year, it’s important to reflect on the consumer behaviors that shaped marketing trends in 2015. How the popularity of texting gave us the pizza emoji. How our … Read more

Happy New Year! And what a year it has been. From all those memorable real time marketing opportunities to advertising made public on Instagram, 2015 was full of big moments. Taking note, Digiday comp … Read more

Holidays are great. Family. Friends. Food. A little time away from work to recharge. It’s all good. But all that revelry can make it difficult to get back into the swing of things at the office. Feeli … Read more

Today, the average American household is a member of 29 reward programs… but they’re only active in 12. Why, you ask? According to CEB Iconoculture research, some programs are just too confusing. In a … Read more

You’ve got presents to wrap, so we’ll keep this short. Soon you’ll be playing games with your soda. And we’re not talking kick the can. Speaking of relationships, Sephora says you’re not visiting the … Read more

Brogan & Partners has been blogging on its website for nearly 10 years. In fact, our most popular blogs—those that drive the most traffic to our website—were published some eight years ago. Good b … Read more

In just a few days, we’ll be celebrating the new year. But before we do, we’re celebrating the past year by recapping some of the best campaigns we created with clients in 2015. From TV spots and radi … Read more

When it comes to healthcare, loyalty programs can be tricky, as most loyalty programs reward members for doing business with them again and again and again. But, you wouldn’t exactly encourage people … Read more

For a brand, the purpose of a reward program is complex. They want to incentivize each individual person to stay loyal throughout their lifetime. They want to encourage them to keep coming back. They … Read more