It’s the most wonderful time of the year. We’re making a list and checking it twice. We’re gonna find out which brands are haughty and nice. That’s right. 2015 listicles are coming to town. There’s al … Read more

A lot has happened on Instagram in 2015. From new updates and filters, to hashtags and the introduction of the advertising program, it was a year of advances. So, what’s next? Here are five things to … Read more

Targeting Millennials? Don’t over-generalize. Keep in mind this generation is 80 million people large. They are not all the same—like how they engage in social media, how they make purchasing decision … Read more

Perhaps Mark Zuckerberg was placed on hold too often as a child. Maybe that’s why Facebook is setting higher expectations for businesses that wish to play on social media. The company has announced ne … Read more

Vacations can be costly. And travel brands know that. These days, travelers carefully plan every detail to get the most adventure for their investment. They ask questions like: “Which airline should w … Read more

Everyone seems to be talking about Millennials, including us. But don’t be surprised if brands begin to shift their attention to this generation’s younger sibling: Gen We. Also known as Generation Z, … Read more

It’s a social media world, we’re just in it. What are the preferred platforms? Facebook and Twitter are the preferred networks US companies use, according to eMarketer. Instagram is quickly climbing t … Read more

In 2015, restaurant loyalty program memberships rose 107 percent, and today, more than 55 million Americans are members of at least one restaurant or fast food reward program. Whether it’s coffee, fas … Read more

2015 was a big year for this visual-only social platform. From updates to current features to new editing options and filters, Instagram has been reshaped to better suit its audience. For retailers, i … Read more

They say it’s better to give than to receive, and at Brogan & Partners, we couldn’t agree more. That’s why we’ve compiled a list of 15 charities our team members support wholeheartedly—many giving … Read more