A <em>blog entry</em> is a single post to an online journal, or <em>blog</em>.
Facebook advertising: Do’s and don’ts.
Looking to promote a post on Facebook? Before you do, you may want to consult these do’s and don’ts when it comes to your content and images. Facebook advertising policy says that text (advertisement) … Read more
Weekly Recap – March 11, 2016
Want more business? Put a pin on it. This week, Pinterest opened its Ads Manager program to small- and medium-sized businesses. Why? Because results, they say. Promoted Pins are apparently click magne … Read more
Why the FTC won’t let native advertising be.
Consumers love content. All kinds of content, from news, features and opinions to reviews, videos, infographics and listicles. It doesn’t seem to matter if it’s advertorial or editorial. They greedily … Read more
Patient Experience Dept. RX: Empathy Specialist Consult.
As a healthcare marketer for a couple decades plus, I have a pretty good understanding of some heavy-duty clinical terminology. From pelvic floor disorders to structural heart disease to bariatric sur … Read more
Rules and regulations: Your guide to user-generated content.
Has a brand commented on one of your posts? Has your content ever been reposted by a brand? As consumers, we enjoy when brands engage with us, and notice our loyalty. What’s UGC? UGC stands for user-g … Read more
Weekly Recap – March 4, 2016
Do you speak emoji? Brands do, particularly in social media. When “face with tears of joy” doesn’t fully express the brand sentiment there’s Facebook’s carousel ads. Consider these seven tips before b … Read more
Healthcare Checkup – March 2016
From wearables to fitness apps, it’s the age of tracking and consumers from all generations are taking part. But what is it about these fitness apps and wearables that consumer’s find so alluring? Is … Read more
5 examples of retargeting.
It happens to the best of us. One day, we’re on a brand’s website scrolling through endless amounts of T-shirts, tote bags and tennis shoes. The next day, pictures of the items we almost purchased see … Read more
What marketers need to know about Facebook Reactions.
Like, love, haha, yay, wow, sad and angry. No, this isn’t the casting call for Inside Out 2; these are Facebook Reactions. Last week, the social platform made Reactions accessible worldwide, prompting … Read more
16 media terms every marketer should know.
Interstitial? Conversion pixel? Bounce rate? When it comes to media planning and buying, the best marketing plan can get lost in translation. So what do all these words really mean? Here are 16 … Read more
