Impatient for relevant website traffic? While SEO tactics are critical to the long-term success of your inbound marketing strategy, it can take weeks or months to see results. But with Google’s AdWords, you can start generating leads immediately.
Google AdWords is Google’s advertising program whereby advertisers bid on certain keywords in order for their clickable ads to appear in Google’s search results. Companies and agencies use it to capitalize on keywords that are relevant to their business, but they may not be ranking organically for that result. AdWords lets you automatically start bidding for that keyword whereas other SEO tactics may take weeks and months. We’ve used AdWords for clients to help differentiate their brand name, to help increase applications, and to get new leads.
With all the changes Google constantly makes, it is difficult to stay up-to-date on best practices for AdWords, but if you don’t, your strategy will suffer and you may end up wasting money and having a very low ROI.
Just recently Google quietly announced some major changes that will affect your AdWords performance. The AdRank formula is now taking into consideration ad extensions. Ad extensions use to be a hidden gem in AdWords, but now Google is listing some right at the bottom every time you create a new campaign.