Beastie Boys song, “Girls.” Back in the day, you could hear me and my girlfriends singing it on our drive to school.If you grew up in the 80’s, then you are familiar with the
“Girls – to do the dishes. Girls – to clean up my room. Girls – to do the laundry. and in the bathroom.”
Well, if you are in the target audience for GoldieBlox, the song is going to take on a whole new meaning. Just in time for the holidays, the toy company launched a new commercial, or maybe we should call it a music video, sampling the B Boys track in the background, but with lyrics that are a little different:
“It’s time to change. We deserve to see a range, cuz all our toys look just the same, and we would like to use our brains. We are all more than princess maids.”
As a member of their target audience (I’m a mom of a 5-month old little girl), I am moved, energized and ready to shop. I vow from today forward to veer from the stereotypical princess maid toys. I want to help raise a future engineer (maybe to follow in her dad’s footsteps). Girl power!