A <em>blog entry</em> is a single post to an online journal, or <em>blog</em>.
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Standout Social Media Campaign Example #4: Gillette
In the late 1980s, Gillette introduced the tagline “The Best a Man Can Get.” The ads were so memorable in the following years that in 2019, the company decided to refresh the campaign with a small cha … Read more
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Standout Social Media Campaign Example #3: Vienna Tourist Board
We all take pictures and videos while traveling to post online and share memories with others. But sometimes, this can change from a few quick snapshots to living your vacation behind a camera lens. T … Read more
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“Inspiration can strike anywhere” – take it from Creative Director Laurie Hix
It’s not every day you get to hear from the leadership at your company. Thankfully, here at Brogan, we have an open-door policy that allows us to communicate freely with anyone, no matter their career … Read more
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Standout Social Media Campaign Example #2: World Wildlife Fund
The world’s extinction crisis is worse than ever before. Fear can make it difficult to raise awareness about endangered species, especially to a diverse range of people. That’s why the World Wildlife … Read more
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Extreme weather in the forecast? Here’s what brands can do.
You pick up your phone after hearing a notification ding. It’s the weather app: “Extreme temperatures stretching across the country.” Instinctively, you walk to the thermostat and bump the temperature … Read more
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When advertising works on advertisers
As an advertiser, you might think I’m not as influenced by the ads I see. And for the most part, you’d be right. When driving by outdoor boards, for example, I mark them up with my mental red pen if t … Read more
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Standout Social Media Campaign Example #1: J. Paul Getty Museum
In early 2020, the COVID-19 pandemic froze our daily lives, isolating consumers in their homes. Many businesses had to find different ways to reach and interact with their customers, so many turned to … Read more
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So good, we had to share: 10 standout social campaigns.
The average person spends about two and a half hours on social media a day, so to make a social media campaign memorable, you really have to get creative and think outside the box. Some campaigns have … Read more
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7 new social media advertising opportunities
Advertising on social media has proven time and time again to be a cost-effective solution with high rates of return. By delivering paid ads to both present and prospective customers, your creative co … Read more
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TikTok: A platform inspiring infinite purchasing power
Solely because of TikTok, the fastest-growing social media platform, I’ve made new recipes like overnight oats with protein powder and a “healthy” dupe of the Taco Bell quesadilla. I’ve tried life hac … Read more