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Healthcare Checkup – July 2016

Let’s talk costs. According to a Duke University study of nearly 2,000 physician-patient conversations published in the journal Health Affairs found that when patients brought up costs durin … Read more

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Weekly Recap – July 1, 2016

The Rio 2016 Olympics are right around the corner and we can almost hear the fanfare, or shall we say brand-fare. Due to Rio’s U.S.-friendly time zone, this year’s games are expected to draw significa … Read more

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Patients want to talk about costs but docs stick to the old script.

Patients are becoming increasingly cost-conscious, but physicians aren’t comfortable talking about price. A Duke University study of nearly 2,000 physician-patient conversations published in the journ … Read more

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Weekly Recap – June 24, 2016

Authenticity. Thought leaders. Natural. Risk-taking. These are the words used to describe successful brand partnerships. Don’t believe us? See what Ryan Seacrest and Usher have to say about the matter … Read more

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6 reasons why your brand should leverage video.

How many online videos have you watched today? Probably more than you want to admit. You’re in good company. We love video and why not? It’s easy to consume, entertaining and memorable. According to F … Read more

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Weekly Recap – June 17, 2016

Landing page designs got you down? From choosing CTAs and deciding on copy length, landing pages can be tricky. But fear not. HubSpot has 16 designs to draw inspiration from. And one thing is for cert … Read more

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Millennials are slow to wed. What it means for marketers.

Millennials aren’t in any rush to put a ring on it. Compared to older generations, Millennials are slow to wed. A recent Gallup poll found 64 percent of 18- to 29-year-olds today are single and not li … Read more

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Weekly Recap – June 10, 2016

Instagram is breaking out the math. The photo-sharing introduced a shiny new algorithm this week. Now images will be served based on the “likelihood you’ll be interested in the content, your relations … Read more

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Healthcare Checkup – June 2016

What do you think of when you hear the word “Millennial?” Do you think “carefree” or “caregiver?” According to an AARP study, of the roughly 40 million U.S. adult caregivers, 25 percent are Millennial … Read more

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Millennials and eldercare: 4 things to know about the future of caregivers.

What do you think of when you hear the word “Millennial?” While some believe this cohort is “carefree,” “entitled” or “selfish,” some are shaking this notion altogether when it comes to this cohort’s … Read more

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