A <em>blog entry</em> is a single post to an online journal, or <em>blog</em>.
5 PSAs that are making us think.
When was the last time an advertisement made you think? Was it a billboard? A commercial? A print ad? A social media status update? Regardless of the medium, the ad made you think. It changed your per … Read more
Marathoning for an insurance discount.
Nonsmokers and seat-belt wearers can get a break on insurance. So can people with healthy BMI, blood pressure and cholesterol levels. So, why not go deeper and reward consumers for the tactics they us … Read more
Weekly Recap – July 8, 2016
“Do you wanna build a…” brand story? It doesn’t have to be a different story. It just needs to be told on multiple screens, says Hollywood director. In fact, consumers love stories, especially when th … Read more
Patients seeking patients find community, resources on Smart Patient.
Information. It’s what the newly diagnosed and their loved ones crave. Insights from patients and survivors is especially prized. These are folks who have been in your hospital gown, tried that med, e … Read more
Healthcare Checkup – July 2016
Let’s talk costs. According to a Duke University study of nearly 2,000 physician-patient conversations published in the journal Health Affairs found that when patients brought up costs durin … Read more
Weekly Recap – July 1, 2016
The Rio 2016 Olympics are right around the corner and we can almost hear the fanfare, or shall we say brand-fare. Due to Rio’s U.S.-friendly time zone, this year’s games are expected to draw significa … Read more
Patients want to talk about costs but docs stick to the old script.
Patients are becoming increasingly cost-conscious, but physicians aren’t comfortable talking about price. A Duke University study of nearly 2,000 physician-patient conversations published in the journ … Read more
Weekly Recap – June 24, 2016
Authenticity. Thought leaders. Natural. Risk-taking. These are the words used to describe successful brand partnerships. Don’t believe us? See what Ryan Seacrest and Usher have to say about the matter … Read more
6 reasons why your brand should leverage video.
How many online videos have you watched today? Probably more than you want to admit. You’re in good company. We love video and why not? It’s easy to consume, entertaining and memorable. According to F … Read more
Weekly Recap – June 17, 2016
Landing page designs got you down? From choosing CTAs and deciding on copy length, landing pages can be tricky. But fear not. HubSpot has 16 designs to draw inspiration from. And one thing is for cert … Read more
