Are you listening? Spotify will now let brands sponsor curated playlists. The platform announced last week that they will be working with advertisers to drive streams to a playlist through native prom … Read more

Shake it up. Shake it up. That’s how Millennials at SMBs are approaching marketing. Gone are the days when word of mouth marketing was all you needed. Now, social media marketing is just as important. … Read more

You don’t know me. This from the disappointed consumer masses who can’t find a decent email offer in their inbox. A First Insight study says consumers are tired of misfired promotions and aren’t afrai … Read more

Instagram is making headlines yet again. This week, it is due to the launch of their new logo and app interface update. While most are responding positively to the new interface as it allows for visua … Read more

“Disrupt yourself!” This was CEB Iconoculture’s Research Director Kate Muhl’s battle cry at the 10th annual CEB Iconoculture Iconosphere. The challenge was tossed into her welcome and used liberally t … Read more

When was the last time a brand made you stop and think? It doesn’t happen often. Brands entertain and affirm, but rarely do they provoke and disrupt. Like Coca-Cola’s “America the Beautiful” ad, the “ … Read more

This just in: Instagram has begun testing video within its carousel ads. Instagram carousel ads will still contain three to five pieces of creative, with a maximum :60 length for video. Will your bran … Read more

Are Millennials getting enough sleep? What about exercise? We know that 50 percent of Millennials look up health related information online, while 27 percent use wearables to track their activity. But … Read more

Did you know brands have egos? According to the Digiday Brand Summit report, brands not have egos, they also have quite a few challenges when it comes to marketing. Like ROI and  budget woes. Man … Read more

Trends come and go, but these three seem to be sticking around. Let’s take a look: 1. Print ads are still relevant. Open a magazine, any magazine. What do you see? Advertisements and tons of them. Fro … Read more