From #MeToo to the Times Up movement, March for Our Lives to the #NeverAgain campaign, causes and cause marketing became a huge focus for brands and consumers in 2018. Marketers can expect more of the … Read more

Feels Like Happiness Wealthier consumers find happiness in experiences, while less affluent prefer stuff. Experiential marketing is what Instagram Stories are made of. Look at me, I’m skydiving into a … Read more

When it comes to early holiday marketing, what are your sentiments? The more the merrier Still eating leftover Halloween Candy Please don’t talk to me until December Holiday marketing…while som … Read more

“Machine learning” may not be a term you’ve heard before. But if your first impulse is to ask Alexa what it is, you’re already using one application of it. Machine learning is the practice of get … Read more

Follow the Leader Millennials and Boomers look for different values in cultural leaders. Young adults are inspired by leaders with talent and a solid social justice platform, like Colin Kaepernick, Le … Read more

Unable to make it to SHSMD this year? No worries with our top takeaways. From socially responsible flu shots to socially acceptable breastfeeding pods to all “natural”(?) LaCroix, and more, read our H … Read more

Michigan’s always been known for our freshwater lakes, our auto industry, our expansive shoreline. But in recent years, Michigan’s brewed up a new reputation that’s gained national recognition: one fo … Read more

News To Me Americans increasingly rely on social media for news—especially Facebook. Pew Research recently asked more than 4,500 U.S. adults where they go for news. Nearly half (47 percent) say they o … Read more

Learning America’s mindset on money and spending is critical for planning a 2019 marketing strategy, especially for banks, credit unions, and other financial institutions. First, let’s talk about … Read more

So you have a brand Instagram account…but is your creative engaging and are you utilizing all the platform features? Here are five ways your brand can stand out on Instagram. Utilize Instagram … Read more