From moms venting on social media to a new ad campaign from The Coalition to Protect America’s Healthcare, we’re seeing lots of messaging about the ACHA. As if those young Millennials don’t have enough to worry about! Check out how … Read article
BIRMINGHAM, Mich., June 28, 2017 — Marcie Brogan, founder of Brogan & Partners Convergence Marketing and current Board Chair, announces the sale of the 33-year-old advertising agency to Ellyn Davidson, who currently serves as company President. “When I started Brogan & … Read article
If you don’t like spending hours to think of a four word title, you’re not alone. Creating a good title is work, especially with the added pressure to drive traffic to your blog or website. So, if you want to … Read article
Moms are to Facebook what tweens are to Instagram. It’s where she finds advice, attention and, most importantly, an audience. Torn between two brands? Post it. Kid matriculated to middle school? Share it. Fear of losing coverage for your child’s … Read article
Sass is subjective. We know authenticity connects, but how straight fire must our posts be to win the hearts of our consumers? Do we write with a loud voice at the risk of upsetting our audience? And at the end … Read article
You don’t need to do research to know that videos are going viral. Ranging from 10 seconds to three minutes, informational videos communicating core concepts to viewers are popping up all over the place. And for good reason: consumers are … Read article
We’ve heard the stereotypes of young Millennials. But is there any truth to them? According to CEB Iconoculture, this generation isn’t all YOLO, all the time. They’re not frivolous or irresponsible in their attempt to live for the moment. And … Read article
Privacy. What was once the norm is now a luxury. Today, is the age of Facebook and Fitbits. Tracking and tweeting. But yet, when it comes to healthcare, patients still want privacy – but on their own terms. Yes, patients … Read article
How can healthcare providers tap into the safety Millennials so crave? Should you be focusing your mental health campaign at university populations? Or should you stick with the SAD month of January? No worries, as you’ll be happy to see … Read article
Just when you thought you had the whole SEO thing down, the internet shifts to voice activation search. ComScore predicts that 50 percent of all searches will be voice activated by 2020. Users tend to search differently when typing versus … Read article
Consumers already know this app, and it shows. Snapchat is expected to triple its revenue from the previous year, around $935 million by the end of 2017, according to HubSpot. Despite the potential gains, only 1 percent of marketers take … Read article
BIRMINGHAM, Mich., May 10, 2017—Brogan & Partners has been recognized with three gold and other Aster Awards for its work with Covenant HealthCare, Delta Dental of Michigan and Henry Ford Health System. Brogan Creative Director Laurie Hix made the announcement. … Read article