Healthcare Checkup – June 2017

Julia Mastropaolo 06/06/17 - 1:42 pm

How can healthcare providers tap into the safety Millennials so crave? Should you be focusing your mental health campaign at university populations? Or should you stick with the SAD month of January? No worries, as you’ll be happy to see all the ways brands are empowering women.

VITAMIN B&P.

5 things Millennials want from healthcare. No longer a bunch of texting teens, America’s largest cohort is having babies and purchasing healthcare. Take a look at what they’re looking for.

A healthcare marketer’s cheat sheet: what to advertise and when. We all know about flu season and heart month, but what about some other opportune months to market your clinical services?

MARKETING SUPPLEMENTS.

6 top takeaways from Iconosphere 2017. From “play deficit disorder” to a world without smart phones, see what’s up and coming in future-forward ideas and consumer insights shared at this conference.

6 ways brands are empowering women in 2017. Kudos to Microsoft for encouraging young girls to stay in STEM and MCann New York for the statue of the darling girl facing off the infamous Wall Street Charging Bull.

INDUSTRY PULSE.

Have you added influencer marketing to your mix yet? Think maternity care, fitness and bariatrics. And how are your docs feeling about their workplace these days? Have you given them a forum to tell you?

What micro-influencers can do for you. These mid-level brand evangelists are loaded with authenticity and millennial appeal, and may warrant your attention in implementing an influencer campaign.

Here’s what doctors really think about where they work. Gain insight from one doc who appreciates giving his insight on a hospital focus group. Something to think about for physician retention.

MONTHLY DOSE.

Looking to market to all generations but don’t have the budget? Not a problem. There’s one common demoninator across each audience. Can you guess what it is? Download our free guide: How to market healthcare to all generations, to learn more.

Why Brogan?

We are true partners. With a proven track record of delivering strategic marketing expertise, award-winning creative and real-time, data-driven media, we go above and beyond for our clients to get results. We even guarantee you’ll be delighted.