(Not) Just Browsing Social media platforms are inspiring consumers to buy. Once upon a time, it was enough for Pinterest and Instagram to be beautiful. It was all about the aesthetic of the boards and … Read more

Social media is driven by likes, shares and comments, but at the end of the day, what’s the true power of a like? Can hundreds of likes end wars? Can thousands stop natural disasters? Can millions pre … Read more

If you have ever watched someone with Alzheimer’s disease gradually decline, you know how terrifying and heartbreaking it can be. The Alzheimer’s Association is devoted to finding a cure to this disea … Read more

Creators Evolve Social media and live stream platforms are going after YouTube’s secret sauce—creator-driven videos. Because ad revenues and user engagement. Per eMarketer, TikTok and Twitch are parti … Read more

Boys are strong and brave and tough, and boys don’t cry. Or do they? In this 2019 PSA, White Ribbon is calling attention to toxic masculinity. Society has created the expectation that all men portray … Read more

A shark may be terrifying, but an ocean without them is even more terrifying. This is the message the World Wildlife Fund conveyed in their 2010 campaign. The series of print advertisements showed an … Read more

My colleague recently relayed to me how she got yelled at on the phone by her PCP for calling over Labor Day weekend for a script refill. “I am sick to death of you people calling over the holiday whe … Read more

Ad-versity Ad interference is prompting many consumers to employ ad blockers. Heavy ad loads, and aggressive formats like screen takeovers and auto play video with sound have internet users taking gre … Read more

E-cigarettes first caught our attention in the 2014s (“Slim. Charged. Ready to go. Are electronic cigarette ads targeting kids?”). While the product’s packaging precluded widespread youth adoptio … Read more

The British charitable organization Refuge had a social marketing dilemma: How do you reach women who don’t want to be reached? The charity fights domestic violence and supports women in their effort … Read more