Trends

Your healthcare system is a marketing marvel. Your team is working every relevant consumer channel to connect, engage and convert patient prospects. Leadership has entrusted you with more than the pus … Read article

Think you don’t have the time or capacity to deal with cause marketing? Think again. A study conducted by Fuse Marketing shows exactly why cause marketing can be a useful tool for your business. … Read article

Instagram Stories was the platform enhancer we (and brands) never knew we needed. It has become a powerful way for brands to inspire and engage with users. Since launching in 2016, it has increased in … Read article

More than five million people visit the Grand Canyon National Park each year… but that doesn’t mean they all enjoy it. A simple Google search will show you almost 20,000 online reviews. And while th … Read article

Most brick-and-mortar clothing and footwear retailers appreciate the importance of having a solid online game—one that complements the in-store experience. They strive to create an omnichannel path fo … Read article

At one time, brands could gain consumer loyalty based on the quality and price of their product. But increased skepticism and competition are making it increasingly harder for brands to win faithful f … Read article

Borrowing bits and pieces from other cultures for marketing purposes can be hazardous to a brand’s health. Companies such as Victoria Secret have been under fire of late for cultural appropriation for … Read article

Featuring a nurse in your new ad campaign may just break through. As would sponsoring a wellness festival. Baking and board games resonate creatively with Gen We. And from Gen We to Matures, people ar … Read article

Coachella is synonymous with popular music, celebrity, style and excess. (In sum, Beyonce headlined this year backed by more than a hundred musicians and dancers, with special appearances by Destiny’s … Read article

Nurses stand at the frontlines of patient care. They track symptoms, communicate with doctors, monitor progress and administer personalized treatment. And because they spend so much time with both pat … Read article