A <em>blog entry</em> is a single post to an online journal, or <em>blog</em>.
Social Marketing Example #2: Moms Demand Action, Gun Control PSA
Little Red Riding Hood: Banned for carrying wine in her basket. Dodgeball: Banned for being synonymous with bullying. Kinder Eggs: Banned for being a choking hazard. Guns: On the rise in schools acros … Read more
Working late: More and more older workers plan to work past retirement age.
We hear a lot about millennials, and how to attract them to your workplace or get them to buy your products. In the meantime, however, the fastest-growing segment of the workforce is on the other end … Read more
Millennial moms are cultivating kindness. Here’s how.
Ask any new parent what qualities they hope to cultivate. If they could instill just one characteristic into their child, what would it be? Because most moms and dads only want the best for their babi … Read more
Weekly Recap – July 26, 2019
Email Fail Forrester Research recently evaluated 100 email campaigns across several industries and all failed. In fact, only six campaigns managed double-digit marks on a scale of -30 to +30. Email ma … Read more
Social Marketing Example #1: Burger King Real Meals
When you think of creative social marketing that champions the greater good, Burger King probably isn’t top of mind. Back in the 70s, the folks at Burger King urged us to “Have it your way” in this ch … Read more
17 wow-worthy social marketing campaigns
Sometimes advertising gets a bad rap. But when great creative advertising minds set out to do good in the world, the results can be truly moving. Social marketing (not to be confused with social media … Read more
How are employers supporting soon-to-be parents?
Fertility… maternity… paternity… oh my! With 360,000 babies born each day, businesses big and small are considering the benefits they can offer expectant moms and dads. And if they’re not, they should … Read more
Weekly Recap – July 19, 2019
Just Playin Two in three U.S. consumers would surrender social media apps or TV for mobile games. According to a March 2019 survey from mobile ad and app monetization company Tapjoy, 69% of consumers … Read more
Weekly Recap – July 12, 2019
Take :15 Seeking Gen Z consumers? Make it snappy, like TikTok. If you’re north of 25 years old, chances are you’ve not heard of TikTok. The Vine-like mobile app skews Gen Z and female. It’s wildly pop … Read more
The Block is Hot
Oddly enough, the inspiration behind this blog came from a personal place. After contemplating for hours and days at a time, I figured what better way to get over my writer’s block than by writing abo … Read more
