Take :15 Seeking Gen Z consumers? Make it snappy, like TikTok. If you’re north of 25 years old, chances are you’ve not heard of TikTok. The Vine-like mobile app skews Gen Z and female. It’s wildly pop … Read more

Oddly enough, the inspiration behind this blog came from a personal place. After contemplating for hours and days at a time, I figured what better way to get over my writer’s block than by writing abo … Read more

It’s estimated by the American Cancer Society that more than 1.7 million Americans will be diagnosed with cancer in 2019. However, our client, Henry Ford Health System, is celebrating five years of sa … Read more

Post Clear? Facebook can’t clear its history of the Cambridge Analytica scandal, but users may soon be able to clear theirs. The social media giant plans to launch a new tool for managing off-Facebook … Read more

Patient experience. Two words we hear a lot about as healthcare marketers yet may have very little personal experience with. Until we, or someone we love, becomes the patient. I’ve spent a lot of time … Read more

Socially Awkward Based on advertising spend alone, social media is going gangbusters. B2C marketers are spending more on social advertising, (about a quarter of the ad mix), but key stakeholders—consu … Read more

Redeeming Qualities What’s your type? When it comes to redeeming benefits points, there are three dominant consumer types, according to recent Forrester Research. Meet the Hoarding Heroes, Savvy Spend … Read more

More important than you thought. Most employees dream of their office adopting modernized policies and workspace. I mean, don’t you want a work environment you feel creatively motivated in? Well execu … Read more

Social Proof What keeps CMOs up at night? Measuring the impact of social media for one, per a recent Forrester survey. Half of the marketers surveyed rank “difficulty proving the value of social withi … Read more

In 2015, Reese Witherspoon was one of many recipients of Glamour’s Women of the Year award. In her acceptance speech, Witherspoon talked about the production company she founded and said she recognize … Read more