Boom Boom Wow Baby Boomers have money to spend and time to spend it. Per the Bureau of Labor Statistics, Boomers average annual HHI of $80,000 and accumulated assets to boot. Marketers are wise to rem … Read more

Playing a game of chess hardly seems like an effective remedy for the degradation and abuse of women in India. But an innovative campaign from the Indian nonprofit Project Nanhi Kali used the game to … Read more

We can’t see a migraine or a pulled muscle, but when someone tells us they’re in pain from one of these things, we don’t question them. So why is it that when someone says they are in pain mentally, w … Read more

Super Sonic Does your brand have a sonic identity? The age of digital audio is upon us. Per eMarketer, nearly two-thirds of the US population listens to digital audio at least monthly, streaming music … Read more

Influencer marketing has been on the rise for the past decade. Studies have shown that consumers trust the opinions of their favorite bloggers, YouTubers and other social media stars far more than pai … Read more

For Millennials (myself included), planning the perfect trip is somewhat of a sport. An art form. An all-around overwhelming experience. You see, years and years ago, before we could dive so deeply in … Read more

When Michigan Women Forward (MWF) learned about the discovery of 11,341 unopened, untested rape kits in a Detroit storage unit, they were both horrified and outraged. The city lacked the funds to test … Read more

On September 22, 1994, America met the cast of Friends for the first time. And now, 25 years later, they’re still there for you. (Cue The Rembrandts…) After 10 seasons and 236 episodes, people everywh … Read more

(Not) Just Browsing Social media platforms are inspiring consumers to buy. Once upon a time, it was enough for Pinterest and Instagram to be beautiful. It was all about the aesthetic of the boards and … Read more

Social media is driven by likes, shares and comments, but at the end of the day, what’s the true power of a like? Can hundreds of likes end wars? Can thousands stop natural disasters? Can millions pre … Read more