Best Behavior A crisis can bring out the best in brands. Take Trader Joe’s. Beginning as early as last week, the grocer implemented changes to protect employees and customers from COVID-19. They reduc … Read more

Perhaps the biggest buzzword of 2020 is “social distancing.” Amidst the coronavirus crisis, it’s necessary to increase the physical space between any two people, as it can help stop the spread. It’s p … Read more

On March 15, our office at 800 North Old Woodward closed. But come Monday, our virtual offices opened across metro Detroit (and even Ohio). With a team of 26, plus two new hires set to start, the deci … Read more

So, Mix-A-Lot Social distancing is disrupting media consumption, prompting brands reconsider their ad mix. Digital channels are getting a bump short-term in the U.S. in response to the pandemic, per F … Read more

In 1995, Americans flocked to theaters to see Outbreak. They watched intently as scientists struggled to stop a deadly virus from spreading, which feels eerily similar to what we’re watching today. Bu … Read more

Viral Behavior The coronavirus is changing consumer behavior in store and online. Somewhere between outbreak and pandemic, the coronavirus began messing with consumer behavior in the U.S. We’re going … Read more

To date, the World Health Organization has identified more than 118,000 confirmed cases of the novel coronavirus COVID-19. And companies across the country (and undoubtedly, the world) are identifying … Read more

Cleaning out your closet? It just got a lot more social. Thanks to companies like Poshmark, peer-to-peer transactions are now possible… and profitable. With an online marketplace that feels like a soc … Read more

If you’re an avid podcast listener, you’re aware of the ads that hosts include in their shows to monetize their content. However, from a business perspective, has your company considered getting invol … Read more

In the simplest terms, coronaviruses are a large family of viruses, which can cause illness. According to the Centers for Disease Control and Prevention, cases have ranged from mild to severe symptoms … Read more