What consumers expect from brands during the pandemic. Consumers today are deeply worried about the economy, their personal health and welfare. They’re fashioning personal protective gear from old cot … Read more

A wise man once said, “Leadership and learning are indispensable to each other.” And if you ask us, John F. Kennedy couldn’t be more correct. Being a leader in any corporate capacity requires you to c … Read more

Then & Now A message from the Great Recession to marketers. The Great Recession lorded over the U.S. economy for nearly two years, from December 2007 to June 2009. It robbed consumers of retiremen … Read more

Convenience? Check. Intuitiveness? Check. Usability? Check. All across the internet, the best checkout pages are prioritizing all of the above and more. And with good reason. After all, according to F … Read more

Whether you’re a business owner or a member of the marketing team (or hold any position in between), COVID-19 has undoubtedly affected your organization. And unfortunately, it doesn’t show signs of st … Read more

Whether you just graduated with your degree or you’ve been in the industry for eons, it’s important to never stop learning. Because in our line of work, change is the only constant. From new terms to … Read more

Best Behavior A crisis can bring out the best in brands. Take Trader Joe’s. Beginning as early as last week, the grocer implemented changes to protect employees and customers from COVID-19. They reduc … Read more

Perhaps the biggest buzzword of 2020 is “social distancing.” Amidst the coronavirus crisis, it’s necessary to increase the physical space between any two people, as it can help stop the spread. It’s p … Read more

On March 15, our office at 800 North Old Woodward closed. But come Monday, our virtual offices opened across metro Detroit (and even Ohio). With a team of 26, plus two new hires set to start, the deci … Read more

So, Mix-A-Lot Social distancing is disrupting media consumption, prompting brands reconsider their ad mix. Digital channels are getting a bump short-term in the U.S. in response to the pandemic, per F … Read more