In a COVID world, consumers are spending more time with media.

In a COVID world, consumers are spending more time with media.

In 2020, the coronavirus’ scary spread changed the world as we know it. Economies were low. Emotions were high. And people all across the world were forced into self-isolation, for the foreseeable fut … Read more

Smiling pregnant woman with man in foreground

Weekly Recap – June 12, 2020

Millennial Form Look which gen is closing in on 40? No more adulting, Millennials are all grown up for real and still playing by their own rules. Take family, for instance. Millennials are approaching … Read more

Woman jumping off rocks into water.

How consumers will (and won’t) be spending their summer.

Whether lockdown or no, consumers expect to modify their social behavior for the near term, per a new Brogan Talks to Women (BTTW) survey. Eight in 10 BTTW panelists plan to avoid crowds for a few mon … Read more

Mom comforts toddler

Weekly Recap – June 5, 2020

Screen Saver You think you’ve got it bad? Try WFH while taking care of little kids. Roughly a third of U.S. parents say juggling kids and work has been one of the biggest challenges they’ve faced in l … Read more

We donated $100 to 10 organizations supporting the black community. And you can, too.

On #blackouttuesday, Brogan & Partners posted a black square on our social media channels, but right away, we knew that wasn’t enough. We wanted to do something — anything — to heal our heartbreak … Read more

6 visual trends for 2020.

6 visual trends for 2020.

Believe it or not, we’re already entering the second half of the year. And while the spread of COVID-19 may have halted brands’ “business as usual,” we know creatives are working quietly in the backgr … Read more

Weekly Recap – May 29, 2020

Great Expectations Websites are working even harder today, thanks in large part to the global pandemic. Retail sites are carrying the greatest burden. U.S. click-and-collect ecommerce sales will jump … Read more

Three young women walking outdoors together.

Weekly Recap – May 22, 2020

Social Animals Humans are innately social animals, per Aristotle. We need to communicate, connect and reflect each other. It’s our nature. Which explains why social media is winning the pandemic. Soci … Read more

A couple wearing personal protection masks embrace in public

Weekly Recap – May 15, 2020

Sticky Situaton? Has consumer behavior been forever changed by the coronavirus outbreak? And if so, which behaviors? Touchless payments? Online shopping? Intentional OCD? Marketers want to know. There … Read more

Little boy wearing headphones

Weekly Recap – May 8, 2020

We’re Listening Nearly a third of Americans tune in to a podcast monthly. This according to Edison Research and eMarketer studies. Listenership in the U.S. this year is expected to reach 105 million, … Read more

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