Trends

If you have ever watched someone with Alzheimer’s disease gradually decline, you know how terrifying and heartbreaking it can be. The Alzheimer’s Association is devoted to finding a cure to this disea … Read article

Boys are strong and brave and tough, and boys don’t cry. Or do they? In this 2019 PSA, White Ribbon is calling attention to toxic masculinity. Society has created the expectation that all men portray … Read article

A shark may be terrifying, but an ocean without them is even more terrifying. This is the message the World Wildlife Fund conveyed in their 2010 campaign. The series of print advertisements showed an … Read article

My colleague recently relayed to me how she got yelled at on the phone by her PCP for calling over Labor Day weekend for a script refill. “I am sick to death of you people calling over the holiday whe … Read article

E-cigarettes first caught our attention in the 2014s (“Slim. Charged. Ready to go. Are electronic cigarette ads targeting kids?”). While the product’s packaging precluded widespread youth adoption (bu … Read article

The British charitable organization Refuge had a social marketing dilemma: How do you reach women who don’t want to be reached? The charity fights domestic violence and supports women in their effort … Read article

Have you ever been told you do something “like a girl”? This phrase has become synonymous with being weak and wimpy. But at what point in one’s life does doing something “like a girl” become an insult … Read article

Reflecting on my summer internship at Brogan & Partners, I realized how much I’ve changed in the past year. Truly, it was in comparing the work I did last summer and this summer, and the responsib … Read article

A beer that brings people together: this was the inspiration behind Heineken’s 2017 Worlds Apart campaign. In the 4:26 launch video, six individuals were blindly paired with a stranger they knew nothi … Read article

“Don’t drink and drive” is not a new message. Despite years of cautionary PSAs, hundreds in Michigan still die each year in alcohol-related crashes. The Michigan Office of Highway Safety Planning came … Read article