The British charitable organization Refuge had a social marketing dilemma: How do you reach women who don’t want to be reached? The charity fights domestic violence and supports women in their effort to break free from abusive partners. But many … Read article
Have you ever been told you do something “like a girl”? This phrase has become synonymous with being weak and wimpy. But at what point in one’s life does doing something “like a girl” become an insult? Always asked a … Read article
Reflecting on my summer internship at Brogan & Partners, I realized how much I’ve changed in the past year. Truly, it was in comparing the work I did last summer and this summer, and the responsibility that I was given, … Read article
A beer that brings people together: this was the inspiration behind Heineken’s 2017 Worlds Apart campaign. In the 4:26 launch video, six individuals were blindly paired with a stranger they knew nothing about. For the first portion of the experiment, … Read article
“Don’t drink and drive” is not a new message. Despite years of cautionary PSAs, hundreds in Michigan still die each year in alcohol-related crashes. The Michigan Office of Highway Safety Planning came to Brogan & Partners with this dilemma: How … Read article
No sexuality, no race, no age, no religion. Love is love and love has no labels. Since 2015, Love Has No Labels has worked to make the world a more accepting and inclusive place in which all people can love … Read article
$25,290. That’s twenty-five thousand, two hundred ninety dollars. And that’s the average cost of annual tuition at an in-state public college. In the U.S., these costs are constantly increasing, but financial support from parents is decreasing. The fact is, parents … Read article
Little Red Riding Hood: Banned for carrying wine in her basket. Dodgeball: Banned for being synonymous with bullying. Kinder Eggs: Banned for being a choking hazard. Guns: On the rise in schools across the country. In an eye-catching 2017 campaign … Read article
We hear a lot about millennials, and how to attract them to your workplace or get them to buy your products. In the meantime, however, the fastest-growing segment of the workforce is on the other end of the spectrum: Older … Read article
Ask any new parent what qualities they hope to cultivate. If they could instill just one characteristic into their child, what would it be? Because most moms and dads only want the best for their babies, you might expect to … Read article
When you think of creative social marketing that champions the greater good, Burger King probably isn’t top of mind. Back in the 70s, the folks at Burger King urged us to “Have it your way” in this cheesy TV ad, … Read article
Sometimes advertising gets a bad rap. But when great creative advertising minds set out to do good in the world, the results can be truly moving. Social marketing (not to be confused with social media marketing) can make a difference, … Read article