The great American comeback of mompopolies.

Growing up in the small town of Owosso, Michigan I witnessed many mom and pop stores go out of business when the big box stores moved in.  My father owned two stores and sold to Rite Aid in 1999. … Read more

Are you collaboratively consuming right now?

Selling furniture on Craigslist. Watching a movie on Netflix. Listening to Spotify at work. These simple, everyday activities are all part of something extraordinary – collaborative consumption. Colla … Read more

Marketing to women that connects, example 15: Booking.com.

When it comes to travel, women are in the driver’s seat. Whether by air, land or cruise ship, for business or pleasure, women are doing the research, planning, booking and most likely packing. … Read more

The week in review – June 17th, 2013.

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new … Read more

Veronika Scott

How Heroic Design can make the world a better place.

“You must be the change you want to see in the world.”  This is one of my favorite quotes from Mahatma Gandi. For most of us, it is easier said than done, unless you are one of the people … Read more

The week in review – June 10, 2013.

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new … Read more

Mastercard ad

Marketing to women that connects, example 14: MasterCard.

The MasterCard company website says their target audience is consumers. Every one. But we know that women make 85% of all consumer purchases. They are the shoppers swiping their MasterCard in stores a … Read more

The week in review – June 3, 2013.

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new … Read more

The “friendlier” bank: real effort or marketing ploy?

“Human Banking” is a trend in marketing for financial services.  It is not, as I first surmised, the harvesting and storage of human organs.  I guess I’ve watched a few too many dystopic sci … Read more

Marketing to moms and social media.

If you’re interested in marketing to women, you may be surprised to learn of all the different ways moms use social media.  If your Facebook news feed is cluttered with kids’ artwork, graduation … Read more

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Why Brogan?

We are true partners. With a proven track record of delivering strategic marketing expertise, award-winning creative and real-time, data-driven media, we go above and beyond for our clients to get results. We even guarantee you’ll be delighted.