Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes.
Tiffany vs. Wal-Mart: Does Quality or Quantity Win on Facebook?
Retail brands that publish a small number of highly effective Facebook posts can generate nearly as much engagement volume as brands that rely on a quantity-driven approach, according to a recent report by Expion.
Pandora Says Its Mobile Video Ads Are Heating Up With Brands
Pandora is seeing a boost in mobile revenues as it adapts to digital music listeners’ shift from desktops to smartphones.
Spotify in Talks With Brands To Create Twitter-Like Follow Feature
Spotify is testing a “follow” feature so that marketers can push content like branded playlists to the music-streaming service’s users.
All The Facts You Need to Know About Mobile Marketing
U.S. mobile ad spending this year will surge 75% to nearly $8 billion, with Google pocketing half of that, according to eMarketer estimates.
12 Ways to Get More Pinterest Followers
12 tips on how you can get more Pinterest followers and promote your business.