The week in review – August 26, 2013.

Ellyn Davidson 08/30/13 - 1:59 pm

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes.

Facebook Changes Promotions Policy The update is designed to help business create and manage promotions on Facebook. Among the amendments: The social-network giant no longer requires promotions to be exclusively administered through apps; now, they’re allowed to be administered on Pages, as well.

Study: Consumers More Likely to Shop On Mobile Devices Than PCs
Smartphone and tablet users are more likely to visit a retail website or app than desktop computer users, and more than a third of visits to the top 50 e-commerce sites come exclusively from mobile devices.

Twitter Allows Users to Tweet Sentences From Articles, Not Just Titles
In a Twitter experiment, users could click on a highlighted sentence from a story, and tweet it out directly, instead of just tweeting the headline. 

Twitter Makes it Easier to Follow Conversations
Now, and Twitter’s mobile apps show conversations in chronological order. Tweets in a conversation are connected using a vertical line.

Brands Are Already Using Facebook GIFs
The Gap posted one of the first branded GIFs on Facebook and a handful of other brands are readying theirs for release shortly.

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