A <em>blog entry</em> is a single post to an online journal, or <em>blog</em>.
Marketing to women that connects, example 14: MasterCard.
The MasterCard company website says their target audience is consumers. Every one. But we know that women make 85% of all consumer purchases. They are the shoppers swiping their MasterCard in stores a … Read more
The week in review – June 3, 2013.
Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new … Read more
The “friendlier” bank: real effort or marketing ploy?
“Human Banking” is a trend in marketing for financial services. It is not, as I first surmised, the harvesting and storage of human organs. I guess I’ve watched a few too many dystopic sci … Read more
Marketing to moms and social media.
If you’re interested in marketing to women, you may be surprised to learn of all the different ways moms use social media. If your Facebook news feed is cluttered with kids’ artwork, graduation … Read more
The week in review – May 27, 2013.
Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new … Read more
The week in review – May 20, 2013.
Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new … Read more
Kmart’s newest target market: 12-year-old boys.
When did Kmart decide to shift its target demo from women—73 percent of whom control household spending (Boston Consulting Group)—to unemployed, middle school-aged boys? Market estimates about U.S. wo … Read more
The week in review – May 13, 2013.
Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new … Read more
Pinterest is not your mother’s Facebook.
Its 48.7 million users – predominantly women with children – get this in spades. They spend hours pinning recipes and clever ways to entertain, filling their virtual closets and bookshelves, and build … Read more
Angelina Jolie’s Life-Saving Revelation
Most everyone who’s met me (and plenty who know me only through my blogs or other media) have learned some basic things about me: I’m a breast cancer survivor. I developed breast cancer at age 36 beca … Read more
