The week in review – July 22, 2013.

Ellyn Davidson 07/26/13 - 5:29 pm

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes.

LinkedIn Reveals Sponsored Updates
Companies and other organizations with LinkedIn company pages can pay to promote their content to the platform’s users who don’t follow the brand’s specific  page.

Marketing Trends of 2013
These six emerging trends that will have a significant impact on your marketing strategies.

What Is Influencer Marketing?
A brand pinpoints key individuals within their community or industry that are well connected in their respected fields.  These influencers can help generate genuine brand awareness and – more importantly – persuade others to take action.

Matt Cutts from Google on SEO and Content Marketing
Cutts discusses link building and SEO and traditional marketing.

Ads Above the Fold Are Not More Viewable
The Washington Post is going public with research showing that visitors scroll quickly on certain types of pages, and when they do, they’re more likely to see ads low down on the page than at the top.

Blog Category: Branding Digital Social Media

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