The week in review – July 15, 2013.

Ellyn Davidson 07/19/13 - 8:24 pm

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new client opportunities. It’s our job. And we like to share. So, don’t fret about what you might be missing. We’ve got your Cliffs Notes.

85% of Gas and Convenience Store Searches are on Mobile
The Neilsen report also found that two-thirds of gas/convenience shoppers use their mobile device as their primary research tool for all digitally-based buying decisions.

Facebook is Going to Need Premium Content in the Future
As the novelty of status updates wears off and a generation of consumers is born immune to its charms, the utility of Facebook will need to increase. 

Use Social Media to Launch a Product
All of your social media channels provide a great opportunity to take your product launch process to an entirely new level.

How to Write Headlines That Get Clicks
The headline will greatly influence your website traffic, bounce rates, conversions and trust. Only 20% of the people who see your new content pieces will make it past the headline.

Google and Pinterest are Gaining on Facebook
According to the latest numbers from social login provider Gigya, Facebook’s social lead is falling—and Google and Pinterest may not be far behind.

Blog Category: Branding Mobile Social Media

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We are true partners. With a proven track record of delivering strategic marketing expertise, award-winning creative and real-time, data-driven media, we go above and beyond for our clients to get results. We even guarantee you’ll be delighted.