A <em>blog entry</em> is a single post to an online journal, or <em>blog</em>.

How brands are showing solidarity with Ukraine
On February 24, Russian President Vladimir Putin launched an invasion into Ukraine – a country of about 40 million people. Since then, almost three million people have fled. However, experts in the Eu … Read more

How our St. Croix Mystery Trip turned into a surprise wedding
All year, our team puts forth their all for our clients and our community. We plan, we brainstorm, we write, design, schedule, report and repeat. Even on this year’s long-awaited Mystery Trip in St. C … Read more

The QR code: An unexpected pandemic hero
Through all the ups and downs, the challenges and changes of this pandemic, one unlikely hero has risen and revolutionized our communication: the QR code. You know them well, maybe because you scanned … Read more

7 things this copywriter has learned from her clients
Hi, I’m Kaitlynn and I’ve been a copywriter at Brogan & Partners for eight years. Throughout that time, I’ve worked on accounts that run the gamut – healthcare, financial services, government, non … Read more

How employees can become brand ambassadors.
As an employee at any company, the job you do makes a direct difference… and the value you add can be truly remarkable. For the purposes of this blog post, the value we’re referring to is that of a br … Read more

3 links to share in your Instagram Stories
In Q4, Instagram granted a longstanding wish: the ability to share links in Stories. When this feature was first introduced, it was limited to verified accounts or those with a certain number of follo … Read more

3 changes to Facebook ads
You’ve likely heard the Facebook company is now Meta – bringing all the apps and technologies under one new company brand – with a focus on bringing the metaverse to life and helping people connect, f … Read more

Facebook advertising in 2022
To date, Facebook is facing some tough challenges: the Apple iOS 14.5 update, public scrutiny over platform safety and a scandal that started when a former Facebook employee leaked documents that… wer … Read more

Meet the micro-influencer: an affordable partner to help promote your products.
You might not realize it, but you follow a social media influencer. I’m sure of it. You’ve seen a celebrity endorse a product on Instagram. A movie star wearing a brand’s clothes. A musician drinking … Read more

Healthcare Advertising Example #10: Mayo Clinic, “You Know Where to Go.”
What kind of crazy hospital runs a campaign of :60 TV spots that never mention doctors, treatments, technology, or reputation? Spots that don’t even mention its name until the final seconds? One that’ … Read more