A <em>blog entry</em> is a single post to an online journal, or <em>blog</em>.

3 changes to Facebook ads
You’ve likely heard the Facebook company is now Meta – bringing all the apps and technologies under one new company brand – with a focus on bringing the metaverse to life and helping people connect, f … Read more

Facebook advertising in 2022
To date, Facebook is facing some tough challenges: the Apple iOS 14.5 update, public scrutiny over platform safety and a scandal that started when a former Facebook employee leaked documents that… wer … Read more

Meet the micro-influencer: an affordable partner to help promote your products.
You might not realize it, but you follow a social media influencer. I’m sure of it. You’ve seen a celebrity endorse a product on Instagram. A movie star wearing a brand’s clothes. A musician drinking … Read more

Healthcare Advertising Example #10: Mayo Clinic, “You Know Where to Go.”
What kind of crazy hospital runs a campaign of :60 TV spots that never mention doctors, treatments, technology, or reputation? Spots that don’t even mention its name until the final seconds? One that’ … Read more

Healthcare Advertising Example #9: Henry Ford Health System, “Helen’s Heart”
Every heart is unique, filled with memories, history, stories, heartache and hope. So when patients need cardiology care, they deserve a team and treatment plan as unique as their heart is. Luckily, t … Read more

How to make advertising more inclusive to people with disabilities
Did you know people with disabilities make up the nation’s largest minority? With more than two in every five adults ages 65 and older (43.8%), more than one in four women (27.2%), and nearly two in f … Read more

Broganites are giving back, with gift cards totaling $10,000.
At Brogan & Partners, we give our all to our clients. And we give 5% back to our communities. Because our personal and professional passions are making a positive difference in people’s lives, we … Read more

Healthcare Advertising Example #8: Goshen Center for Cancer Care, “Share a Stool.”
There’s really no way to make getting tested for colon cancer “fun.” But the Goshen Center for Cancer Care, a part of Goshen Health in Indiana, sure had a lot of fun encouraging people to do it. To ed … Read more

3 web trends to avoid
In this divine digital age, there are an extraordinary number of ways to have an innovative website without sacrificing your creativity… or your sanity. And to help you create or maintain a website th … Read more

Healthcare Advertising Example #7: Sutter Health
“It’s the parking out front when you really, really need it.” “It’s the room that’s less sort-of private, and more private.” “It’s the relentless determination to get you home as soon as humanly possi … Read more