A <em>blog entry</em> is a single post to an online journal, or <em>blog</em>.

How did Johns Hopkins become the most trusted health system in the US?
By listening. The world changed and they listened. Senior marketing executives shared how they listen first and react second via multiple strategic channels at yesterday’s SHSMD Webinar, Building Trus … Read more

Healthcare Advertising Example #6: HomeCare Association of Louisiana, “Young at Home.”
None of us like to think of our parents declining, needing help to cope with the basics of life. Perhaps this is why most advertising for retirement homes or at-home health services is hushed, sentime … Read more

How Renown Health created a renowned senior loyalty program.
If you didn’t get the chance to attend the SHSMD webinar today entitled “Pivoting from COVID-19 – Navigating the Road to Normal,” below are my key takeaways on the success of Renown Health’s Sterling … Read more

Healthcare Advertising Example #5: Bayer Battle in the Bone
Did you know? More than 90% of men with advanced prostate cancer will develop bone metastases. Most men with advanced prostate cancer will experience a dangerous transformation in their disease when p … Read more

7 best practices for display ads
Want to promote your brand, increase awareness of your product or service, grow sales or get more leads? Or… all of the above? As you may already know, display ads are a powerful form of digital adver … Read more

Spotify’s ad-supported base soars, Amazon bias and 53% of Americans do this
Spotify Going Visual Spotify has grown its ad-supported listener base to more than 40 million this year. The popularity of podcasting on the predominantly subscription-based audio streaming service is … Read more

Healthcare Advertising Example #4: SickKids (The Hospital for Sick Children)
“The single greatest piece of healthcare creative I’ve ever seen.” “This video gave me chills.” “I’m bawling my eyes out.” These are just a few of the comments YouTube viewers left after watching the … Read more

5 social media updates and enhancements
What’s new and what’s next for your favorite social media channels? Over the last two weeks, our experts explored the updates each one has made. And now, we’re outlining five enhancements you should p … Read more

Healthcare Advertising Example #3: Royal Alexandra Hospital
There’s a difference between care and caring. Between administering standard healthcare measures and going above and beyond for patients. While the pandemic has been difficult for healthcare systems a … Read more

Healthcare Advertising Example #2: New York Presbyterian Hospital
According to a study by the Pew Research Center, 60% of patients choose a new doctor or hospital based on the recommendation of friends and family. Clearly, when it comes to choosing healthcare, word … Read more