Social Proof What keeps CMOs up at night? Measuring the impact of social media for one, per a recent Forrester survey. Half of the marketers surveyed rank “difficulty proving the value of social withi … Read more

Raters Gonna Rate When the rater becomes the rated. Passengers have long been able to rate Uber drivers on a star system, with low-rated drivers being subject to being permanently parked. Documents ob … Read more

Mobile Inclined Gen Z is mobile-centric and unlikely to change. Smartphone use accounts for 62% of the young generation’s total screen time, compared to 41% of adults’ total time, according to an eMar … Read more

Text-To-Door Walmart attempts to get ahead of the curb with text-to-door purchasing. Walmart is creating a new text-to-door shopping experience in hopes of beating competitors to the porch. The retail … Read more

Raise Expectations Gen Z expects a promotion within their first year of employment. A study of 1,000 Gen Z survey-takers ages 18 to 23 revealed that 76% expect a promotion within their first year at a … Read more

Why Me? Why Facebook, why? In its quest to prove transparency, Facebook in April started rolling out a new feature called “Why am I seeing this post?” It’s an extension of the recently debuted “Why am … Read more

The Golden Gripes Boomer Boomers and Matures want to retire offensive tropes. The Greatest Generation never complained about being called “elderly” or “geriatric,” but they didn’t complain much about … Read more

Sit & Slurp 7-Eleven is upgrading its menu and inviting consumers to dine-in. Convenience-store brand 7-Eleven is testing a café concept at select Dallas stores featuring an upgraded food and beve … Read more

Streaming Fans Consumers prefer to stream music rather than buy vinyl and CDs. Vinyl may be making a comeback, but its popularity is dwarfed by streaming platforms, according to the Recording Industry … Read more

Material Gen If you give a Millennial $1,000… She would likely buy an experience, something shareable and bucket list worthy. If you give a Gen Zer a $1,000, she would likely buy a brand, something th … Read more