Me, Worry? Like generations X and Z, Boomers like to share pics and updates with friends and family via social networks. But they’re more likely to fret about how their data is being used (Adobe “Voic … Read more

Chief More Officer The world of Chief Marketing Officer is transforming at the speed of, well, marketing. Thanks to big data, technology, IoT and renewed interest in customer experience, the CMO has a … Read more

Brand Stand Consumers want more than brand value; they want brands that align with their values. The evidence is compelling. Globally, 64% of consumers “choose, switch, avoid, or boycott a brand based … Read more

Got Mail Rumors of email’s demise at the hands of Millennials and Gen We have been greatly exaggerated. More than nine in 10 internet users send email regularly. That’s more than search (85%), digital … Read more

Boom Boom Wow Baby Boomers have money to spend and time to spend it. Per the Bureau of Labor Statistics, Boomers average annual HHI of $80,000 and accumulated assets to boot. Marketers are wise to rem … Read more

Super Sonic Does your brand have a sonic identity? The age of digital audio is upon us. Per eMarketer, nearly two-thirds of the US population listens to digital audio at least monthly, streaming music … Read more

(Not) Just Browsing Social media platforms are inspiring consumers to buy. Once upon a time, it was enough for Pinterest and Instagram to be beautiful. It was all about the aesthetic of the boards and … Read more

Creators Evolve Social media and live stream platforms are going after YouTube’s secret sauce—creator-driven videos. Because ad revenues and user engagement. Per eMarketer, TikTok and Twitch are parti … Read more

Ad-versity Ad interference is prompting many consumers to employ ad blockers. Heavy ad loads, and aggressive formats like screen takeovers and auto play video with sound have internet users taking gre … Read more

Click Up Gen Z is more likely to BOPUS than other gens. They do it to save money. They do it to be efficient. But mostly, 18- to 25-year-old consumers buy online and pick up in store (BOPUS) because o … Read more