From social data to AI to customer advocacy, these are the trends worth pursuing in 2018. The goal is re-engagement. Game developers and retailers are excited about this news from Snapchat. First, mas … Read more

It wasn’t a secret. Organic reach has been down for years. Uncharted territory. How much personal data is too much when developing creative? 2 weeks until game time. Checkout this Super Bowl Ad Tracke … Read more

Up +10% from last year. Easier checkouts mean more mobile shopping. The year of you. Expect more personalization in 2018. Alexa continues to gain traction. And brands are wondering how to bring voice … Read more

Will 2018 top the engagement seen in 2017? Check out this review of last year’s most engaging social content, and start thinking about how to top it this year. Cause marketing. Don’t miss Matter Unlim … Read more

In the final days of 2017, we’re looking at a few more brands that caught our attention this year. A couple weeks ago, we shared the biggest fails of brands that approached politics. Duracell shows us … Read more

The end is near, and we’re continuing our recaps of 2017. You wouldn’t think one-star reviews would be good for a brand. But Snowbird Ski Resort used them to make witty print ads. How did you deal wit … Read more

As the year comes to a close, we’re looking back on all the highs and lows that came with 2017. Marketing don’ts. Learn from these brands’ mistakes. YouTube’s most viewed. Don’t miss these spots from … Read more

‘Tis the season. Don’t miss these insights into holiday shopping habits. Give joy, get joy. Kohl’s holiday campaign focuses on its loyalty program to stay relevant in the age of e-commerce. Artists, a … Read more

We’re still full from Thanksgiving, but when we’re ready to start cooking again, you’ll find us shopping for these brands that are disrupting the grocery industry. Transparency, customization and auth … Read more

It’s science. Spreading kindness improves your well-being. Kind, kinder and kindest. This Chrome extension lets you moderate your social media. Gens X, Y and Z love giving back. Not surprisingly, this … Read more