Weekly Recap – December 8, 2017

Ellyn Davidson 12/07/17 - 9:52 pm

‘Tis the season. Don’t miss these insights into holiday shopping habits. Give joy, get joy. Kohl’s holiday campaign focuses on its loyalty program to stay relevant in the age of e-commerce. Artists, activists, athletes. Lyft knows its drivers are more than just drivers. Dancing in a winter wonderland. Apple’s new spot asks you to “move someone this holiday.”


How holiday shoppers are choosing their gifts this year. Brands are getting smarter about data use. Nearly half of consumers said retargeted ads influenced their decision to buy a product.

Why retailers are rethinking their holiday ad strategies. This cyber Monday was the largest online sales day in history. Retail brands have been forced to adapt, opting for shorter spots and targeting repeat shoppers.

Lyft wrote giant thank-you notes to its drivers. More than drivers. Lyft’s end-of-year campaign recognizes who its employees really are.

Apple’s holiday ad is as enchanting as you’d expect. Love at first earbud transfer? Apple likes to think of its holiday spots as greeting cards.

Meanwhile, back at the RANCH

Are advertising themelines dead? Should we “Just do it”? Should we kill marketing themelines altogether? After all, consumers today only have a nanosecond to absorb your message, and there is no room on a mobile banner ad or your Facebook profile pic for extra copy.

Money in 2018: The economy’s up, but we’re not buying it. If we were to sum up in one word the way people are feeling about money going into the new year, that word would be “nervous.” Consumers are looking for security, stability, reliability and convenience.

8 Instagram enhancements for advertisers in 2017. This past year, Instagram has seen some major growth across their platform. According to the latest data pull, time spent watching videos is up by 80 percent and videos produced daily increased by four times the volume. With consumer behavior like this, it is no wonder why Instagram now has over two million monthly advertisers.

THE Topic of conversation

Instagram – Instagram. Learn how your business can use Instagram to build brand awareness and increase engagement. Download our free whitepaper” Why your business should be marketing on Instagram.


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