Weekly Recap – December 29, 2017

Ellyn Davidson 12/28/17 - 8:34 pm

In the final days of 2017, we’re looking at a few more brands that caught our attention this year. A couple weeks ago, we shared the biggest fails of brands that approached politics. Duracell shows us all how to do it right. 80 percent of young Americans are more interested in cooking than they used to be. Scripps Networks developed a digital library for them. Personalized cards brightened the spirits of these hospitalized children. Check out this AR holiday card from Honda.


Duracell shines a light on Puerto Rico’s ongoing struggles in ‘Island Without Power.’ 2017 saw a lot of political tension and many natural disasters. Duracell’s mini documentary is the perfect example of a brand doing activism right.

Genius Kitchen serves up relatable food content to millennials. Do you have 22 minutes to spare? If not, that’s fine. Genius Kitchen offers one-minute recipes, too.

Honda’s heartwarming AR card brought messages of love to hospitalized children. Like this campaign video series on Facebook, and Honda will continue putting smiles on kids’ faces by donating to the Children’s Hospital of Orange County.

Meanwhile, back at the RANCH

Healthcare Checkup – December 2017. Healthcare innovations and mergers, website tips for the disabled, why Instagram is Advantageous, and a candid opinion on preserving endangered themelines that are “Good to the last drop.”

THE Topic of conversation

Millennials. Discover who Millennials are, why it’s important to market to them, and how you can increase brand loyalty and engagement. Download our free whitepaper “8 Rules of Marketing to Millennials.”


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