2017 healthcare innovations and mergers, website tips for the disabled, why Instagram is ADvantageous, and a candid opinion on preserving endangered themelines that are “Good to the last drop.”
VITAMIN B & P
Providers try to catch up with patient expectations. A look back at some of the innovative ways providers and insurers attempted to catch up with consumer expectations in 2017.
9 ways to make your website more accessible. Did you know less than 25% of websites are accessible and viewable to disabled consumers? Here’s a list of easy fixes to make your website more accessible to all.
MARKETING SUPPLEMENTS
Are advertising themelines dead? Should we “Just do it”? Should we kill marketing themelines altogether since consumers today only have a nanosecond to absorb messages? Learn why our creative director espouses resisting the temptation to eliminate or change your themeline if “It can take a licking, but keeps on ticking.”
4 technology trends on the rise in 2018. Artificial intelligence, virtual doctor visits, mobile check deposit. What’s next for tech?
8 Instagram enhancements for advertisers in 2017. Ads in stories, better shopping experience, and sharing up to 10 photos and videos in one post are some of the reasons why Instagram has over 2 million monthly advertisers. Learn more advertiser advantages.
INDUSTRY PULSE
5 things to know about the CVS-Aetna deal. So what will it really mean for consumers? A healthcare “genius bar” sounds good!
Reports: Ascension and Providence St. Joseph in talks to merge. HCA no longer the leader? Facts and figures on the potentially largest U.S. hospital chain with 191 hospitals in 27 states.
MONTHLY DOSE
Looking to market to all generations but don’t have the budget? Not a problem. There’s one common denominator across each audience. Can you guess what it is? Download our free guide, How to market healthcare to all generations, to learn more.
