Weekly Recap – December 15, 2017

Ellyn Davidson 12/14/17 - 7:05 pm

As the year comes to a close, we’re looking back on all the highs and lows that came with 2017. Marketing don’ts. Learn from these brands’ mistakes. YouTube’s most viewed. Don’t miss these spots from Mr. Clean, Apple and more. Binge-worthy. If you have any time to relax during the holidays, check out these shows.

DETAILS, Please

Lessons learned from the 5 biggest brand fails of 2017. Pepsi, Facebook and Uber spent a lot of time in the news this year. Here are some headlines you want to avoid.

The 10 most watched ads on YouTube in 2017. Not surprisingly, Budweiser’s Super Bowl commercial made the list. But a Samsung spot blew the rest away with over 150 million views.

The 10 best TV shows of 2017. Have you binge-watched any of these? There’s something for everyone to watch on this list.

Meanwhile, back at the RANCH

4 technology trends on the rise in 2018. Artificial intelligence, virtual doctor visits, mobile check deposit. What’s next for tech? While brands are getting ready to market their products and services in the coming year, they’re also looking for new, engaging ways to connect with consumers.

THE Topic of conversation

Authenticity. Discover which brands are getting real and how to market authenticity across genders, generations and ethnic groups. Download our free whitepaper “3 Rules to Creating an Authentic Brand.”

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