Weekly Recap – January 19, 2018

Ellyn Davidson 01/18/18 - 8:23 pm

It wasn’t a secret. Organic reach has been down for years. Uncharted territory. How much personal data is too much when developing creative? 2 weeks until game time. Checkout this Super Bowl Ad Tracker for insights into the big day.


Facebook’s News Feed announcement shouldn’t have caught anyone off guard. Another algorithm adjustment. Facebook surprises many by announcing that the News Feed will favor posts from friends and family over those from publishers.

Where is the line between creepy and creative in advertising? Personal data is helping create some funny ads. But how will consumers react?

Super Bowl LII Ad Tracker: All about the big game’s 2018 commercials. Whether you’re a sports fan or an advertising fan, here’s some info about the ads you’re sure to see on February 4th.

Meanwhile, back at the RANCH

New video educates service workers on human trafficking signs. Viral Video Alert! This Brogan video has been viewed more than 3.5 million times on Facebook. If you haven’t seen it already, be sure to check it out! Because when you know what to look for, you can help bring an end to human trafficking.

How to write a successful subject line: 11 tips for email marketers. Subject lines are seen first but should be written last. The next time you’re writing a branded email, think about these simple tips.


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