Weekly Recap – December 22, 2017

Ellyn Davidson 12/21/17 - 8:06 pm

The end is near, and we’re continuing our recaps of 2017. You wouldn’t think one-star reviews would be good for a brand. But Snowbird Ski Resort used them to make witty print ads. How did you deal with the tough times of 2017? Hulu subscribers turned to humor. The future is digital. Check out how these brands made out-of-home ads stand out with digital innovation. Brand breakthroughs. Fenty, Halo Top and more garnered much deserved attention this year.


Print isn’t dead! These great ads showed the medium at its best in 2017. Be an outsider. L.L. Bean’s creative newspaper ad could only be read outdoors.

Fun facts from Hulu’s Year in Review. How did people cope with the rollercoaster that was 2017? By watching 36% more comedy movies than last year.

6 Savvy uses of digital that stood out in 2017. Creepy or creative? You decide. In 2 days, over 15,000 heads turned to check out an impressive ad from Mazda.

5 breakthrough brands with ingenious marketing in 2017. Whether it was with Twitter sass or creepy TV spots, these brands found their way into the spotlight this year.

Meanwhile, back at the RANCH

9 ways to make your website more accessible. 8 billion. That’s the number of websites on the internet today. Unfortunately, most are not functionally available to all internet users. Less than a quarter of websites are fully accessible to consumers with disabilities. But don’t worry. We’ve compiled a list of easy things you can do to help…

Providers attempt to catch up with patient expectations. Consumers are becoming increasingly discerning healthcare customers. They’ve always cared about access and benefits. But now that consumers are paying more, they’re paying more attention.

THE Topic of conversation

Authenticity. Discover which brands are getting real and how to market authenticity across genders, generations and ethnic groups. Download our free whitepaper “3 Rules to Creating an Authentic Brand.”


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Why Brogan?

We are true partners. With a proven track record of delivering strategic marketing expertise, award-winning creative and real-time, data-driven media, we go above and beyond for our clients to get results. We even guarantee you’ll be delighted.