Weekly Recap – January 5, 2018

Ellyn Davidson 01/04/18 - 11:45 pm

Will 2018 top the engagement seen in 2017? Check out this review of last year’s most engaging social content, and start thinking about how to top it this year. Cause marketing. Don’t miss Matter Unlimited’s call for equal opportunity. The year of the podcast. Listeners loved true crime, political discussion and food in 2017.

DETAILS, Please

The most engaging brand content on social media in 2017. Diversity, dog moms, nuggets and more. These ads had brands interacting with consumers all over social media.

Steph Curry, Chance the Rapper and Obama appear in PSA for My Brother’s Keeper. Men who make a difference. Three of America’s most inspirational men encourage viewers to join the My Brother’s Keeper Alliance.

2017’s best podcast episodes that raised the bar for storytelling. Podcasts aren’t going away in 2018. Marketers, you don’t want to miss out on this platform.

Meanwhile, back at the RANCH

Brogan Volunteers 2017. As part of our commitment to community, Brogan & Partners encourages employees to participate in community volunteer activities. Throughout 2017, nearly every Brogan employee took advantage of their volunteer day. Team members worked with homeless shelters, animal rescue centers, high schools, local nonprofits and more, both in state and out.

Incentives for health: When it literally pays to get well. Employers want their workers to be healthier – they’re more productive that way. Workers want to be healthy, too. But in the short term, when the donuts are calling and the treadmill is not, we all need a little bribe – er, incentive – to do the healthy thing.

Brogan’s best ad campaigns of 2017. We’re taking stock in a year well spent and a job well done. We provoked. We tested. We challenged. And we learned a lot along the way. Together with our clients, we connected with consumers to help improve their lives and their communities. Best job ever.

THE Topic of conversation

Authenticity. Discover which brands are getting real and how to market authenticity across genders, generations and ethnic groups. Download our free whitepaper “3 Rules to Creating an Authentic Brand.”

SHARING is CARING

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Why Brogan?

We offer a superior level of strategic marketing expertise with proven success. We believe in break-through creative that emotionally connects. We are convergent marketers, creating integrated, multi-media campaigns that deliver results. We guarantee you'll be delighted.